- Type
- Private robotics company
- Founded
- 2022, United States
- Founder
- Brett Adcock
- Products
- Figure 01, Figure 02, Figure 03
- AI system
- Helix (vision-language-action model)
- Valuation
- $39 billion (September 2025)
- Related
- Humanoid Robots, Physical AI, Boston Dynamics
- Type
- Private robotics company
- Founded
- 2022, United States
- Founder
- Brett Adcock
- Products
- Figure 01, Figure 02, Figure 03
- AI system
- Helix (vision-language-action model)
- Valuation
- $39 billion (September 2025)
- Related
- Humanoid Robots, Physical AI, Boston Dynamics
History
Figure AI was founded in 2022 by entrepreneur Brett Adcock. The company announced a partnership with BMW in January 2024 to deploy humanoids in automotive manufacturing, and around the same time disclosed a collaboration with OpenAI on multimodal reasoning for its robots. After the OpenAI chapter wound down in mid-2024, Figure brought model development fully in-house.[2]
The Figure 02 humanoid followed in August 2024 as a second-generation industrial machine, and in February 2025 the company unveiled Helix, its proprietary pixels-to-actions VLA. In September 2025 Figure raised over $1 billion at a $39 billion valuation, backed by investors including NVIDIA and Intel Capital — one of the largest private valuations in robotics history.[2][3]
Figure 03 (F.03) was introduced on 9 October 2025 as the company's first humanoid designed for homes as well as commercial work, built with soft washable surfaces, wireless charging and voice interaction. In June 2026 Figure reported that F.03 units had begun working at BMW Group Plant Spartanburg, performing dynamic material handling such as pulling heavy carts — and in September 2026 the company announced the decommissioning of the older Figure 02 fleet.[1][4]
Technology
Helix is a vision-language-action (VLA) model that the company describes as pixels-to-actions: a high-level vision-language model reasons about a task in natural language while a lower-level control model streams motor commands, so a robot can be instructed with plain English rather than scripts. Figure 03's sensor suite and Helix 02 whole-body control allow hands, arms, torso and feet to be coordinated simultaneously, which is what lets the machine manipulate parts while stepping and repositioning itself — behaviour fixed six-axis robotic arms and traditional fixed automation cannot reproduce.[1]
Why It Matters for AI
Figure AI is the leading private test of whether general-purpose humanoids can leave the demonstration stage and do economically useful work. If humanoids prove viable, the addressable market shifts from narrow industrial automation to physical labour in general, with implications for manufacturing, elder care and household work. It is also a marker of capital concentration: a pre-revenue robotics firm reaching a $39 billion valuation shows investors pricing humanoid robotics as an AI category rather than a hardware category.[3]
>See Also
🇲🇾 Relevance to Malaysia: Malaysia's manufacturing base — particularly electronics assembly and semiconductor packaging in Penang and the Klang Valley, plus automotive supply chains — is a natural early market for general-purpose humanoids, since material handling and repetitive line tasks are exactly what Helix-class systems target under the Industry4WRD smart-manufacturing agenda. For Malaysian workers, the near-term effect is task change rather than wholesale replacement: robots still require local integrators, safety assessors and maintenance technicians, feeding SIRIM's industrial digitalisation work and MDEC's advanced digital skills programmes. Malaysian data centres and the National AI Compute Exchange also matter — training and operating VLA models consumes large compute, and any onshore robotics deployment processing worker imagery must respect Personal Data Protection Act requirements.
References
- ↑Figure AI. (2026). F.03 Arrives at BMW. https://www.figure.ai/news/f-03-at-bmw
- ↑Wikipedia. Figure AI. https://en.wikipedia.org/wiki/Figure_AI
- ↑TechCrunch. (2025). Figure reaches $39B valuation in latest funding round. https://techcrunch.com/2025/09/16/figure-reaches-39b-valuation-in-latest-funding-round/
- ↑Figure AI. (2025). Introducing Figure 03. https://www.figure.ai/news/introducing-figure-03