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Character.AI

4 min readUpdated October 2026
Character.AI
Type
AI companion platform
Developer
Character Technologies, Inc.
Founded
2021 (Noam Shazeer and Daniel De Freitas)
Launched
September 2022
Audience
Tens of millions of users, skewing young
Notable policy
Under-18 open-ended chat ban from 25 November 2025
Character.AI is a consumer chatbot service that lets users create their own AI characters and hold open-ended conversations with them in text and voice. Launched publicly in 2022, it became one of the most widely used AI companion applications in the world and one of the first to restrict young teenagers from its core chat experience after scrutiny over the effects of parasocial AI relationships.[1]

History

Character.AI was founded in 2021 by Noam Shazeer and Daniel De Freitas, former Google engineers who had worked on the LaMDA conversational model and left after the company declined to release a public chatbot. The platform opened to the public in September 2022 and grew rapidly, attracting a user base that skewed heavily toward teenagers and young adults. A funding round in 2023 valued the company at roughly US$1 billion.[2]

In August 2024 the founders returned to Google under a reported US$2.7 billion licensing arrangement for the company's models, and Karandeep Anand, previously of Meta, became chief executive. The change of leadership coincided with intense legal and regulatory pressure: in October 2024 a Florida family filed a wrongful-death lawsuit alleging that the service contributed to the suicide of a 14-year-old user, and in 2025 the company faced further suits as well as an investigation by the Texas attorney general into allegedly deceptive marketing of AI chatbots to children.

Platform and usage

Characters on Character.AI are defined by their creators using a name, a personality description, an opening greeting and example dialogue, after which the platform's fine-tuned language models role-play the persona. Users can browse and chat with millions of community-made characters — fictional figures, historical personae, tutors and companions — and can interact by text, voice calls and generated images. The product is free to use with an optional subscription, and engagement is driven by long, continuous conversations rather than single question-and-answer exchanges, a design that has been both the source of its popularity and the subject of its safety debate.

Safety and regulation

On 29 October 2025 Character.AI announced that users under 18 would lose access to open-ended chat from 25 November 2025, phasing down through a two-hour daily limit in the interim. Minors were moved to structured, pre-created scenes, videos, stories and streams, which the company argued were easier to make safe because the domain of the experience is bounded. Enforcement relies on an in-house age-assurance model combined with third-party verification for users who dispute a classification. The company described the change as more conservative than its peers and said it would hurt engagement, and separately established a non-profit called the AI Safety Lab to work on safety for AI entertainment features.[3]

The episode made Character.AI a reference point in the wider regulation of AI companions. In the United States, senators from both parties introduced a bill in October 2025 to bar AI companion products from minors and require chatbots to disclose their non-human status, while California enacted legislation requiring safety guardrails on AI chatbots. Analysts note that the core issue is structural: content filters alone were not considered sufficient to make an unbounded, open-ended conversation safe for children.

>See Also

🇲🇾Malaysian Context

🇲🇾 Relevance to Malaysia: AI companion apps are widely used by Malaysian teenagers through app stores and browsers, while the country has no rule dedicated specifically to AI companions — instead the relevant touchpoints are the Personal Data Protection Act, the Online Safety Act 2025 and MCMC's social media oversight. Age assurance is the practical pressure point: verifying whether a Malaysian user is a minor means collecting identity or biometric data, which triggers PDPA obligations on consent, retention and security, and pushes platforms to use local or regionally located verification vendors. The Ministry of Digital and MDEC have emphasised AI safety literacy alongside adoption, and the National AI Office has flagged child safety and manipulative design as areas where Malaysia will borrow from international practice. For Malaysian parents, schools and employers, the Character.AI case is a useful reference for the same debates now playing out locally — how much unmediated access minors should have to AI systems that mimic human relationships, and who is accountable when a chatbot interacts with a child. Local developers building consumer AI for the Malaysian market increasingly treat age gating and time limits as launch requirements rather than optional features.

References

  1. ↑Character.AI (2025). U18 Chat Announcement. https://blog.character.ai/u18-chat-announcement/
  2. ↑CNBC (2024). Ex-Google engineers from CharacterAI rejoin company with AI partnership. https://www.cnbc.com/2024/08/02/ex-google-engineers-from-characterai-re-join-company-with-ai-partnership-.html
  3. ↑Forbes (2025). Character.ai Will Ban Children From Speaking With Chatbots After Facing Regulatory Pressure And Lawsuits. https://www.forbes.com/sites/zacharyfolk/2025/10/29/characterai-will-ban-children-from-speaking-with-chatbots-after-facing-regulatory-pressure-and-lawsuits/