AIWiki
Malaysia
Back to all articles
Tools & PlatformsCanvadesignMagic Studio

Canva AI

4 min readUpdated August 2026
Canva AI
Type
AI-powered design feature suite
Developer
Canva, Inc.
Magic Studio launched
October 2023
Headquarters
Sydney, Australia
Key features
Magic Design, Magic Write, Magic Media, Magic Eraser, Magic Switch

Canva AI is the collective name for the artificial intelligence features of Canva, the Australian web-based design platform, centred on the Magic Studio suite introduced in October 2023. The suite embeds generative AI directly into the design workflow, allowing users to generate complete designs, text, images, and videos from simple prompts without specialised design skills [2].

History

Canva was founded in 2013 by Melanie Perkins, Cliff Obrecht, and Cameron Adams, and is headquartered in Sydney, Australia [1]. The company grew into one of the world's most widely used design tools, reporting more than 220 million monthly users across 190 countries and revenue of about US$4 billion in 2025 [1][6]. In October 2023, Canva announced Magic Studio, a unified suite of AI-powered features described by co-founder and chief executive Melanie Perkins as putting "all the best of AI" in one place for the majority of users without complex design skills [2]. The launch was accompanied by Canva Shield, a set of safety controls covering content moderation, brand protection, and AI provenance [2].

Canva has expanded its AI capabilities partly through acquisition: it acquired Serif, the developer of the Affinity design suite, in March 2024 for approximately US$380 million, and the AI image-generation platform Leonardo AI in August 2024 [1]. In Southeast Asia, the company launched Canva Print, a print-on-demand service covering ten markets including Malaysia, delivered through a partnership with the printing company KHL Printing [4].

Key Concepts

Magic Studio groups around ten major AI tools, documented in Canva's product announcements and independent guides [2][3].

  • Magic Design — generates complete design proposals (layout, text, colours, visuals) from a one-sentence description or an uploaded image.
  • Magic Write — an AI copywriting assistant that drafts and rewrites text in a chosen brand voice.
  • Magic Media — generates images and short video clips from text prompts.
  • Magic Eraser, Magic Edit, Magic Grab, and Magic Expand — photo-editing tools that remove objects, replace elements, extract subjects, and extend backgrounds.
  • Magic Animate and Magic Morph — apply animation and stylised transformations to designs.
  • Magic Switch — reformats, resizes, and translates designs between formats and languages.
The tools are available across Canva's pricing tiers, with the full range of Magic tools requiring a paid plan such as Canva Pro [3]. Canva Shield provides the responsible-AI layer, with safety and provenance controls for AI-generated content [2].

Applications

Canva AI is used for social media content, marketing materials, presentations, documents, and video, and is promoted for classroom use through Canva for Education [2][3]. For small businesses without dedicated designers, Magic Design and Magic Write compress production time from tens of minutes to a few minutes per asset, while Canva Print extends AI-assisted design into physical products such as posters, business cards, and letterheads [3][4]. Enterprise and team users gain brand-kit controls and approval workflows on top of the AI features [3].

>See Also

🇲🇾Malaysian Context

Canva AI is widely used by Malaysian SMEs, educators, and government-linked agencies for digital content production. Canva Print is available in Malaysia as part of its Southeast Asian rollout, with printed designs delivered within two to three business days through the KHL Printing partnership [4]. In March 2025, Kuala Lumpur-based Twenty-Four Consulting was named the first Canva Agency and Reseller Partner in Malaysia and Southeast Asia, offering Canva-approved training — including programmes claimable under HRD Corp — and enterprise onboarding support for Malaysian organisations [5]. Canva's platform supports over 100 languages, making AI-assisted design accessible to Bahasa Malaysia-speaking users, and its low-cost subscription model fits the digital-adoption budgets of Malaysian micro-businesses and schools [3][6].

References

  1. ↑[Wikipedia — Canva (company overview, revenue, acquisitions)](https://en.wikipedia.org/wiki/Canva)
  2. ↑[Canva Newsroom — Introducing Magic Studio: the power of AI, all in one place](https://www.canva.com/newsroom/news/magic-studio)
  3. ↑[Shopify Malaysia — How to Use Canva AI: 10 Magic Studio Features](https://www.shopify.com/my/blog/how-to-use-canva-ai)
  4. ↑[Canva Newsroom — Canva Print launches in Southeast Asia](https://www.canva.com/newsroom/news/canva-print-launches-sea)
  5. ↑[Twenty-Four Consulting — Named first Canva Agency and Reseller Partner in Malaysia and Southeast Asia](https://twenty-four.io/blog/twenty-four-consulting-named-first-canva-agency-partner-in-malaysia-and-southeast-asia)
  6. ↑[Canva Newsroom — Our international expansion: A global vision with a local mindset](https://www.canva.com/newsroom/news/international-expansion)
Back to all articles